roller coaster classic

The brand-new IP design of ZHIPAO Amusement Park skillfully selects the scene of two protagonists riding a roller coaster together as the core visual element. These two characters are carefully conceived, representing tourists of different ages and social groups respectively, which not only embodies the inclusiveness and universality of ZHIPAO Amusement Park, but also shows that ZHIPAO Amusement Park connects different people and enjoys a common moment of joy. One of the characters is a young and energetic representative. His facial expression and dynamic posture show the excitement and courage in the face of challenges, symbolizing the younger generation who pursue speed and passion and the attitude towards life who dares to try new things. While that other character represent a mature and stable family role, and his performance is the transmitter of sense of security and trust. the smile expression and the action of holding the seat belt imply that you can feel peace of mind and security even when you experience the high-speed exciting amusement facilities, which just highlights the commitment of ZHIPAO amusement park to safety and quality. Through such IP image design, ZHIPAO Amusement not only created a unique visual identity, but also successfully built an emotional resonance. This IP image will also be further applied to multi-dimensional scenes such as various types of amusement equipment, supporting equipment and theme parks of Zhipao, so as to strengthen the brand image, enhance market competitiveness and promote customers' emotional recognition of Zhipao amusement.